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ESPN Launches a Big Redesign for Its Web Versions

ESPN launched its responsive site. I still need to tuck into it, but here’s a little background as to why:

In January, 61 percent of ESPN’s roughly 94 million users in the United States were viewing content exclusively on mobile devices, with a good chunk of that viewing content on its mobile web version. For a massive company like Disney trying to make a shift to mobile like any other content-driven company, a test of a new mobile web strategy for a large property like ESPN is critical.

Testing “new” tech isn’t really a new thing for ESPN. Those of you who have been on the web a while might remember it being one of the first really big sites to embrace CSS and web standards, back in 2003.




Shaper_pmp Comments on Everyone Has JavaScript, Right?

A snarky, clever backhanded rant against the JavaScript-only crowd. Good for a chuckle:

They aren’t really on your site to read your article or check what time their train leaves - they’re really there to marvel at your buttery-smooth, hardware-accelerated 60fps animations and 1337 client-side javascript skillz that mean you can browse the entire site without ever once touching the server after the first page-load… just as long as you don’t mind that first page-load being 3MB in size, crapping out on unreliable mobile connections and taking whole seconds between DOM-ready and the UI actually appearing.


Does Responsive Web Design Make You More Money?

Yes. Yes it does. Some great stats in here including this gem:

O’Neill Clothing saw perhaps the most impressive increases after their conversion to mobile-ready. Transactions went up 112.50% on iPhones and 333.33% on Android. Conversions rang in at 65.71% on the iPhone and 407.32% on Android. Total revenue cleared 101.25% on iPhone and 591.42% on Android.

Wow.