This post from Baldur Bjarnason hits the nail on the head when it comes to the web vs. native. If you work on the web (as I suspect you do since you’re reading this blog), convert “you” and “your” to “we” and “our”:
The web doesn’t suck. Your websites suck.
All of your websites suck.
The lousy performance of your websites becomes a defensive moat around Facebook.
Of course, Facebook might still win even if you all had awesome websites, but you can’t even begin to compete with it until you fix the foundation of your business.
This article is long and full of choice quotes and embodied wisdom. You should read it. Twice.