The Ryanair Approach to Progressive Enhancement

Air travel is a great real-world analogy for progressive enhancement. Kudos to Christian for coming up with it!

Progressive enhancement is not about adding more work to your product. It is about protecting the main use case of your product and then enhance it with new functionality as it becomes available. Google is a great example of that. Turn off JavaScript and you still get a form to enter information in and you get a search result page with ads on it. This is how you find things and Google makes money. Anything else they added over time makes it more convenient for you but is not needed. It also offers them more opportunities to show you more ads and point at other services.

Read on Christian Heilmann