Google+: A Case Study on App Download Interstitials

No big surprise: The app-promoting interstitial drove users away to the tune of 69%. And so…

Based on these results, we decided to permanently retire the interstitial. We believe that the increase in users on our product makes this a net positive change, and we are sharing this with the hope that you will reconsider the use of promotional interstitials. Let’s remove friction and make the mobile web more useful and usable!

Read on Official Google Webmaster Central Blog