An HTML attribute potentially worth $4.4M to Chipotle

Excellent forensic investigation from Jason. Reminds me of the kind of stuff we used to do over on Web Standards Sherpa. You should absolutely read the whole thing, but I’ll give you the key takeaways here as your site may be making the same mistake as Chipotle.

There are three key takeaways from Chipotle’s order form that you should consider:

  1. Use HTML5 input features
  2. Support autofill
  3. Make autofill part of your test plans