A while back GogOm reported on how Facebook’s decision to autoplay videos led to a 60% increase in mobile data usage. It was a business decision with the intent of increasing engagement, but it was a bad decision from a user experience. It’s a tax on users and they weren’t to happy about it.
You may be wondering Why is this a bad thing for users? They want to see videos, so we’re just giving them what they want. Well, let me share a little story.