Web vs. native: let’s concede defeat

I could not agree more with PPK on this: Platform-specific apps and websites shouldn’t be in competition. Each has its pros and cons.

If the user doesn’t want your icon on his home screen, if the user wants a just-in-time interaction, it’s the web they want — not because of any inherent technological superiority, but because it’s hassle-free. Go there, read, forget. No junk left on your phone.

Most businesses don’t stand a chance of ending up on the users’ home screens. So they need the web — but not a web that emulates native to no particular purpose.

Note: I no longer use “native” in this context, but it remains in quoted material.